Buyer-driven purchasing loyalty system and method using an electronic network

ABSTRACT

Disclosed is a method and system for effectuating a buyer-driven and buyer-executed commerce system. The system allows prospective buyers and sellers of goods and services to anonymously exchange conditional Requests For Bids and Conditional Sales Offers based on the buyer&#39;s guaranteed ‘purchasing loyalty’ for a self-defined minimum quantity of goods or services, and/or quality of goods of services and/or the length of time or price to which the buyer would agree to be bound or any combination of those condition&#39;s. That buyer guarantee permits a seller to easily pre-determine their offers based on the calculated value of ‘capturing’ that buyer&#39;s ‘guaranteed purchasing loyalty’. In a preferred embodiment, the method and system of the present invention includes a controller which receives Requests For Bids from prospective buyers and also receives, stores and displays to prospective buyers, bindable sales proposals from a multitude of prospective sellers. Potential buyers are therefore protected from bidding too much and being bound by the bid before having an opportunity to see what the marketplace has to offer. Further, because only the buyer is permitted to bind a seller, the buyer may submit an RFB more than once, changing any or all of the condition&#39;s to which he would agree to be bound in order to explore multiple offers from sellers and to better understand how changing one or more of the conditions affects the offers from the sellers.

This application is a continuation of U.S. Utility patent applicationSer. No. 12/330,200 filed Dec. 8, 2008, now U.S. Pat. No. 7,848,999, theentire disclosure of which is incorporated herein by reference.

BACKGROUND OF THE INVENTION

1. Field of the Invention

The invention relates in general to electronic contract applicationsusing electronic information networks, and in particular to a system forelectronic contract negotiations which uses the Internet or conventionaltelephony to facilitate requests for bids (RFB) from potential buyersand issue Conditional Sale Offers (CSO) from sellers which, at thediscretion of the buyer, may become Binding Sale Agreements (BSA).

2. Related Art

There are millions of transactions annually in the U.S. alone where thefees are “fixed” because there is little competition due to geography orother factors, or due to the lack of support, or even encouragement, ofeasy comparisons or negotiations between buyer and seller in themarketplace. Several technologies have arisen to address this generalproblem.

U.S. Pat. No. 4,903,201 to Wagner discloses a computerized open outcryexchange system for transacting sales of a particular futures commoditycontract wherein bids to purchase or offers to sell the particularcommodity contract are made through remote terminals and the exchangecomputer automatically matches offers and bids to complete thetransaction.

U.S. Pat. No. 5,794,207 to Walker, et al. discloses a bilateralbuyer-driven method of commerce which allows prospective buyers of goodsand services to communicate a binding purchase offer globally topotential sellers, for sellers conveniently to search for relevant buyerpurchase offers, and for sellers potentially to bind a buyer to acontract based on the buyer's purchase offer.

The system and method disclosed in the '207 patent has certainlimitations. One such limitation, particularly from a buyer's point ofview, is the potential for a buyer to unknowingly “over-bid”; that is,to bid more than the fair market value had he known the “actual” marketprice for a product or service.

An example of this particular limitation of the system and methoddescribed in the '207 patent is as follows: If one were to offer to pay$1 billion for an airline seat next Tuesday between New York andWashington, D.C., the system and method of the '207 patent wouldconsummate the ticket purchase transaction. It is apparent that a priceof $1 billion is an unfair price for the consumer to pay for thatairline seat but, because under the system and method of the '207 patentthe buyer, in effect, puts money on a “clothesline,” the transactionwould execute to the detriment of the buyer. The first seller to “pick”the money off the clothesline profits while the unfortunate andunsuspecting buyer suffers by paying such an egregiously unfair price.

As a result, the system described in the '207 patent, allows an unwarybuyer to enter into an unfair purchase transaction because there is noopen competition and the first seller to accept the over-bid price winswhile the buyer loses—the very antithesis of a competitive market. If abuyer is naive enough to unknowingly offer to pay above-market value fora service or product, the lack of fair, open and neutral bidding allowshim to be taken advantage of. Therefore, the '207 patent is actually“seller-executed” as opposed to being truly “buyer-driven.”

Another limitation of the '207 patent is that it does not permit a buyerto explore ‘what-if’ scenario's. Once submitted, the buyer is preventedfrom changing his conditions even slightly to examine how one or morechanges might affect the outcome of the offer. For example, under the'207 patent a buyer is irrevocably bound and must accept an offer if itmeets the initial conditions the buyer described in its CPO.

U.S. Pat. No. 6,085,169 to Walker, et. al. discloses a management systemfor receiving CPOs from one or more customers, and for evaluating thereceived CPOs against a number of CPO rules, to determine whether anyseller is willing to accept a given CPO.

The system of the '169 patent is essentially a management system todetermine if any single seller will accept an offer from a buyer. Alimitation of that system, as in the '207 patent, is the lack ofcompeting sellers' offers presented to the potential buyer for hisevaluation before the buyer chooses to accept any offer.

OBJECTS AND SUMMARY OF THE INVENTION

It is therefore an object of the invention to provide an improved systemand method for electronic contract negotiations between buyers andsellers.

It is a further object of the invention to provide a system and methodfor electronic contract negotiation which overcomes the limitations ofthe prior art.

It is yet a further object of the invention to provide a price-neutralexchange system for buyers and sellers.

It is a further object of the invention to provide an improvedelectronic system and method for allowing a prospective buyer to specifyterms to which such buyer may make a commitment to purchase goods orservices, and to obtain non-binding competing prices from vendors ofsuch goods or services.

It is a further object of the invention to provide a system and methodthat offers buyers the opportunity to explore how changing one or moreof the terms to which he would agree to be bound affects the ‘quality’of the offers produced without being irrevocably bound to his firstoverture.

In a preferred embodiment, the invention provides a method and apparatusfor effectuating truly buyer-driven and buyer-executed commerce byallowing a buyer to specify minimum quantities he would agree topurchase, and/or minimum qualities he would accept in those quantities,and/or the minimum length of time to which he would agree to be bound topurchase those minimum quantities containing those minimum qualitiesand/or the maximum price he would pay. That buyer agreement to commit toa maximum price and/or to purchase minimum quantities and/or qualitiesof goods or services, and/or the length of time he would guarantee his‘purchasing loyalty’ in turn, triggers competition among the vendors ofthat product or service to ‘capture’ the guaranteed revenue that buyer'sbusiness represents for the seller.

Further, the system in its preferred embodiment allows a buyer theability to explore multiple options and multiple offers by changing oneor several of the conditions to which the buyer would agree to be bound,without actually binding himself. The present invention in its preferredembodiment further allows the buyer to “bind” the seller to an offeronly after the buyer has evaluated all relevant seller offers.

In addition, the present invention is preferably configured so as not torequire personal or financial information to be submitted in advancebefore a RFB may be entered into the system and executed by thecontroller, and before CSOs are produced by a truly competitive auctionprocess. Only when a potential buyer desires to accept a CSO and bind apotential seller to its offer must buyers reveal personal or financialinformation. The option of stripping away the anonymity of the buyerlies exclusively with the potential buyer. Thus, personal anonymity isenhanced by the system. Additionally, allowing a buyer to bind theseller on the back-end of the transaction alleviates buyer concernsregarding whether the RFB is acceptable. Even if the buyer submits anRFB stating the buyer will pay no more than $1 billion for an airlineseat between New York and Washington, the reverse-auction conditionalsale offers automatically produced in accordance with the system andmethod of the present invention ensures that truly competitive pricesare produced and that the buyer receives the lowest possible price fromamong a plurality of possible price choices, which may be contained,e.g., in the system database. Thus, the present invention prevents thebuyer from suffering the effects of over-bidding.

For sellers, the system and method of the present invention becomes avenue for the electronic “presentation” of thousands of potential newcustomers weekly, or even daily, all of which may be sold by means ofthe present invention, allowing sellers to keep sales costs to a minimumand make more profit. Sellers may use the system of the inventionwithout losing any profit margin because the present invention allowssellers to easily calculate the risk versus reward value of a potentialcustomer and thus pre-determine the lowest price for which they arewilling to sell their product or service based on the guaranteedcommitment of the buyer to purchase a minimum quantity and/or qualityover a set or in some cases, an indeterminate length of time.

Other vendor benefits are the ability to efficiently acquire newcustomers and thus lower sales costs, a guaranteed revenue stream of anagreed-upon number of units for an agreed-upon length of days, weeks,months or years, the ability to subsequently “up-sell” other services tothose newly acquired customers and “breakage” on guaranteed but unusedunits.

Further, because the present system in its preferred embodiment isneutral in execution, it, in essence, levels the playing field amongvendors by enabling ‘apples to apples’ price comparisons based on thebuyer's guaranteed commitment and gives industry “underdogs” the abilityto quickly and efficiently enhance their market share and acquire tens,even hundreds of thousands of new customers simply by offering a betterprice than their competitors.

The present invention further provides a price-discovery and/or aquantity-discovery system and a means for a potential buyer to “test thewaters” for a product or service with no blind commitment in advance andno personal information required before an RFB can be submitted. Sellerresponsive offers, but not identities, are thus revealed, whereupon thebuyer may evaluate the offers and then change some of his proposed termsand re-submit the RFB to discover how that affects the seller priceoffers. The net effect is self-defined, predictable bills for servicesor goods they have electronically contracted to purchase.

The present system and invention gives buyers new powers, including theability to leverage their personal purchasing power and, in effect,“extort” a better price from a seller in return for their guaranteedpurchasing loyalty.

In a preferred embodiment, the system of the present invention includesa controller which permits potential sellers to submit CSOs in advancefor “uniform” subject goods or services or to change those prices orterms. The controller stores the CSOs in the system's computer database.

The present invention allows potential buyers conveniently to requestfrom prospective sellers of goods and services a CSO, and also allowspotential buyers to bind a seller to a contract based on the seller'soffer at which point the CSO becomes a BSA.

In a preferred embodiment of the invention, communications betweenbuyers and sellers are conducted using Web browser-enabled personalcomputers (PC) operably coupled using an electronic information networksuch as, but not limited to, the Internet, and a central controller.

In a preferred embodiment of the present invention, potential buyers areable to remain anonymous to the potential sellers even after receivingCSOs. A buyer need not reveal their identify until they wish to bind aseller to a CSO, transforming the CSO into a BSA.

In certain embodiments, the auction process is a “reverse” auction whereprices go down. For example, a buyer might guarantee to purchase 1000minutes (quantity) of ‘anytime’ (quality) long-distance service everymonth for 12 months (term) in return for the best per-minute rate. Inthis example, the buyer might receive offers of 9¢ per minute fromseller “A”, 7¢ per minute from seller “B”, 5¢ per minute from seller “C”and so forth. In other instances, the auction process will cause CSOprices to increase.

As an example in which auction prices rise, a potential buyer may issuea RFB in which in an offer is made to place a $10,000 Certificate ofDeposit in a financial institution for 60 months in return for the bestinterest rate. In such instances as this, the CSO prices offered bypotential sellers will increase. For example, after an auction occurs, apotential buyer might be offered a CSO by seller “A” of 7.25%, a CSO byseller “B” of 7.50% and a CSO by seller “C” of 7.75%.

At the end of the auction process, potential buyers “see” the seller'soffers, but not the seller's identities and, after submitting their ownpersonal and payment information, the buyer then may accept an offerthus binding the seller to a contract and simultaneously, themselves tothe seller.

The method and system of the present invention preferably use theInternet as a transport, but may alternatively utilize conventionalcommunications systems such as voice telephony.

BRIEF DESCRIPTION OF THE DRAWINGS

The foregoing and other objects, features, and advantages of theinvention will be apparent from the following more particulardescription of preferred embodiments as illustrated in the accompanyingdrawings, in which reference characters refer to the same partsthroughout the various views. The drawings are not necessarily to scale,emphasis instead being placed upon illustrating principles of theinvention.

FIG. 1 shows a block diagram illustrating the architecture of theinvention in its preferred embodiment;

FIGS. 2 and 3 show flow diagrams illustrating how a Request For Bid(RFB) may be generated and executed;

FIG. 4 is a block diagram illustrating how a seller updates prices,terms and availability of its Conditional Sale Offers;

FIG. 5 shows a diagram illustrating how Good, Better and Best CSOs maybe generated, sorted and displayed to a buyer in accordance with theinvention;

FIG. 6 shows a diagram illustrating how the controller displays to apotential buyer four different results of a seller's ‘minimum necessaryto win or minimum losing’ Good, Better and Best CSO;

FIG. 7 shows a diagram illustrating how the controller displays resultswhere the buyer has specified the quantity, quality, and terms (but notprice) to which he would be bound.

FIG. 8 shows a diagram illustrating how the controller displays resultswhere the buyer has specified the quantity and quality but not the termor the price to which he would be bound.

FIG. 9 shows a diagram illustrating how the controller displays resultswhere the buyer has specified the quantity but not the quality term orprice to which he would be bound.

FIG. 10 shows a diagram illustrating how the controller displays resultswhere the buyer has specified the quality but not the quantity, term orprice to which he would be bound.

FIG. 11 shows a diagram illustrating how controller displays resultswhere the buyer has specified the term but not the quantity, quality orprice to which he would be bound.

FIG. 12 illustrates a preferred embodiment showing how controllerdisplays results where the buyer has specified the quality and term butnot the quantity, or price to which he would be bound.

FIG. 13 shows a diagram illustrating how the controller displays resultswhere the buyer has specified the quantity and term but not the qualityor price to which he would be bound.

FIG. 14 shows a diagram illustrating how the controller displays resultswhere the buyer has specified the price but not the quantity, quality orterm to which he would be bound.

FIG. 15 shows a diagram illustrating how controller displays resultswhere the buyer has specified the term and the price but not thequantity or quality to which he would be bound.

FIG. 16 shows a diagram illustrating how the controller displays resultswhere the buyer has specified the quality and price but not the quantityor term to which he would be bound.

FIG. 17 illustrates a preferred embodiment showing how controllerdisplays results where the buyer has not specified either the quantity,quality term or price to which he would be bound.

FIG. 18 shows a diagram illustrating how the controller displays resultswhere the buyer has specified the quality, term and price not thequantity to which he would be bound.

FIG. 19 shows a diagram illustrating how the controller displays resultswhere the buyer has specified the quantity, quality and price but notthe term to which he would be bound.

FIG. 20 shows a diagram illustrating how the controller displays resultswhere the buyer has specified the quantity, term and price but not thequality to which he would be bound.

FIG. 21 shows a diagram illustrating how the controller displays resultswhere the buyer has specified the quantity and price but not the qualityor term to which he would be bound.

FIG. 22 shows a diagram illustrating how the controller displays resultswhere the buyer has specified the quantity, quality, term and price towhich he would be bound.

DETAILED DESCRIPTION

The method and system of the present invention will now be discussedwith reference to FIG. 1. In a preferred embodiment, the presentinvention includes a central controller 100, seller interface 200,seller modem 250, buyer interface 300, buyer modem 350 and associateddatabases maintained in data storage device 400. In a preferredembodiment, the central controller preferably comprises a highlyscalable and stable platform, such as Sun Solaris servers running Unixwith an Oracle database. Other databases useful for practicing theinvention include Informix, Microsoft SQL Server, and Sybase. Webservers utilized in accordance with the invention may also comprise,e.g., Apache, iPlanet Web Server Enterprise Edition, Microsoft IIS, orNetscape Enterprise Server. Application servers useful for practicingthe invention include, e.g., ATG Dynamo, BEA, WebLogic Server, BluestoneSapphire/Web, Broadvision, Cold Fusion, Intershop, InterWorld, LotusDomino, Netscape Application Server, Open Market, Oracle ApplicationServer, Vignette, and WebSphere.

In a preferred embodiment, using the interface of an Internet webbrowser such as Netscape Navigator™, available from Netscape, Inc., apotential buyer creates a Request for Bid (RFB) 500 by indicating aquantity 1000, quality 2000, term 3000 and/or price 4000 to which hewould agree to be bound.

With reference to FIGS. 1, 2 and 3, the present invention, in apreferred embodiment, provides a method and system for communicationbetween buyers and sellers via the Internet, with central controller 100acting as a web server. The present invention can also be practiced inoff-line embodiments. For example, without limitation, buyers may usetelephones to create RFBs and potential sellers may use a telephone tobrowse those RFBs and issue CSOs.

The method of the present invention accordance with its preferredembodiment is illustrated in FIG. 2. The buyer may log on to a centralcontroller, in step 350. The buyer may then select the subject of theRFB, in step 360; for example, switch to a new telecommunicationscarrier, purchase a new automobile insurance policy, select a creditcard issuer, choose a Mortgage interest rate, in step 370. The buyerenters an RFB, in step 500, specifying the minimum guarantees the buyeris willing to make to the seller if the seller meets the buyer's terms,in step 510; for example, the buyer agrees to purchase a minimum of 500minutes of long distance service per month from the seller (quantity1000), or that those long distance minutes must be able to be utilizedat any time during any 24-hour period (quality 2000), or that the buyeris willing to be bound to the seller for a minimum of 24 months (term3000), or that the maximum price he will pay is $50, in step 515. Buyermay specify all four conditions (quantity 1000, quality 2000, term 3000,price 4000) or any combination thereof to which he would agree to bebound or none of the conditions. Central controller receives RFB, instep 520, detects the type of auction required—whether an increasing ordecreasing auction—in step 525; for example, CSO price or rate mustincrease above the price or rate named in the RFB, such as a bank mustoffer an interest rate at least 6%—or CSO prices must decrease below theprice quoted in the RFB, such as a lower per minute rate for longdistance services, in step 530, retrieves appropriate seller CSO data,in step 535, stored in a database (Element 400), determines if anyrelevant CSOs exist in step 540, and if so, executes the auction, instep 545, and displays the results for viewing by the potential buyer,in step 550 in FIG. 3. If no relevant CSOs exist, step 541, that canmeet or exceed the conditions of the RFB, the buyer is so informed viathe web browser, in step 542.

With reference to FIG. 3, after the buyer indicates an intent to bind aseller to its CSO, in step 555, the central controller (Element 100)requests payment method and identity of the potential buyer, in step560, and after receiving the personal identity and financial paymentmethod, in step 565, queries its database in step 570 to verify thissame buyer has not previously bound himself to another seller of thesesame goods or services for a term which has not yet expired, step 575,and if so rejects the buyer's RFB in step 580, but if not requestsmerchant approval code for the transaction from credit cardclearinghouse, in step 585, verifies potential buyer has sufficientcredit available, in step 590, requests another credit card if credit isinsufficient, in step 595, transforms RFB into a binding CSO betweenbuyer and seller, step 600, debits seller inventory, in step 605,reveals identity of seller to buyer in step 610, and sends saleconfirmation to the seller, in step 620, and buyer, in step 625.

As demonstrated above, the present invention provides better anonymityto both potential buyers and sellers. Under the system and method of thepresent invention, only the most benign information from the potentialbuyer is required to produce an RFB and initiate the auction process.The anonymity provided by the present invention serves to make itsubstantially more “buyer-friendly” and, thereby, more desirable as amethod of conducting business than under prior systems and methods.

Another feature of the preferred embodiment is that, even after thepotential buyer names the minimum quantities, qualities, term or priceto which he would agree to be bound in the RFB, the buyer is notrequired to “blindly” commit, in advance, to accept any of thesubsequent offers received even if one or more of those offers matchprecisely the requirements of the buyer's RFB. The buyer chooses whetherand when to bind the seller to an offer, thus making this system trulybuyer-driven and buyer-executed. This is an advantage to buyers or usersof the present invention over the system and method described in the'207 patent. Another advantage of the present system and method isbecause it requires the buyer to bind the seller before anypurchase-agreement is consummated, the buyer is permitted to explore“what-if” scenarios whereby he may repeatedly change any or all of theproposed conditions to understand how those conditional changes affectthe CSOs presented by the sellers.

With reference to FIG. 4, there is described another embodiment of thepresent invention under which potential sellers may enter into thedatabase of the central controller (Element 100) variable service orproduct prices which correspond directly to the minimum quantity,quality of service, length of time or price the buyer would agree to bebound. Using their password, in step 401, seller have the ability to loginto the “secure” server, select the product or service subject, in step402, and update their Good, Better and Best CSOs, quantities oravailability, in step 403. The central controller 100 then verifies thatthe price of the subject matter as it directly corresponds to quantity,quality and term has not been updated by seller within the last 24hours, in step 404, and if so denies seller the ability to change itsCSO, step 405, but if not, updates database, in step 406. Because of thepassword-protected feature of the server, no seller or company employee,other than the authorized or original seller, will be able to know whatanother seller is bidding for a product or service. Because of the24-hour ‘embargo’ against updating a CSO that was already updated withinthe last 24 hours, a seller is prevented from discovering a competitor'sCSO for the same subject matter and then marginally bettering hiscompetitor's price so as to produce the ‘best’ CSO.

With reference to FIG. 5, once the auction process of the presentinvention is initiated by a valid RFB, there is described how thecentral controller (Element 100) queries the database storage device(Element 400) for relevant CSOs. The central controller (Element 100)then uses simple mathematical logic to sequentially process and rankeach seller's “Good” CSO, in step 405, against a competing seller's“Good” CSO price, in steps 406, 407 and 408, stepping down, or up, asthe case may be, through each successive competing “Better” CSO price,in steps 409, 410, 411 and 412, and “Best” CSOs, in steps 413, 414, 415and 416, of potential sellers.

The process continues, until the system detects a closing trigger forthe auction. At the conclusion of the bidding logic, the CentralController (Element 100) will sort, rank and display to the potentialbuyer the three lowest relevant CSOs in step 550.

With reference to FIG. 6, there is described four examples of anotherembodiment of the present system which only displays a seller's Good,Better or Best CSO when it is required to ‘beat’ a competitor's CSO.This prevents a seller from offering a CSO that is not necessary tosurpass a competitor's CSO, thus allowing a seller to reap a greaterprofit from the transaction.

For example, seller A might offer 500 minutes of monthly long-distancetelecommunications service (quantity), usable anytime of the day(quality), guaranteed to be purchased by the buyer for a term of 12months (term), for a Good CSO price of 8¢ per minute, a Better CSO priceof 7¢ per minute and a Best CSO price of 6¢ per minute. Seller B mightoffer the precise same conditions for a Good CSO price of 10¢ perminute, a Better CSO price of 5¢ per minute and a Best CSO price of 4¢per minute. Though seller B “lost” the bidding at the Good CSO pricelevel (8¢ vs. 10¢), it's Better CSO price of 5¢ per minute beats sellerA's Best CSO price of 6¢ per minute and thus seller B's Best CSO of 4¢per minute is not required in order to be the ‘winning’ CSO and thuswill not be offered, or revealed.

With reference to FIG. 7, there is described a preferred embodiment ofthe method of the present invention, under which a potential buyerspecifies the quantity 1000 of product or service he wishes to contractto purchase, the quality 2000 of product or service he wishes tocontract to purchase and the term 3000 to which he would agree to bebound, but not the price 4000 which, in this example, requires theCentral Controller 100 to query its Data Storage Device (Element 400)for relevant seller CSOs which specify price 4000 only, as the buyer hasalready specified the contractual Quantity, Quality of the service orproduct and the Term to which the buyer would agree to be bound.

Referring now to FIG. 8, there is described a preferred embodiment ofthe method of the present invention under which a potential buyerspecifies the quantity 1000 and the quality 2000 of the product orservice he wishes to contract to purchase but not the term 3000 or theprice 4000 to which he would agree to be bound. Central Controller 100queries Data Storage Device (Element 400) for relevant seller CSOs whichspecify the term 3000 and price 4000 to which the buyer would be boundwhere the quantity 1000 and quality 2000 of the product or service arealready specified by buyer.

Referring now to FIG. 9, there is described a preferred embodiment ofthe method of the present invention under which a potential buyerspecifies the quantity 1000 but not the quality 2000 of the product orservice he wishes to buy or the term 3000 or price 4000 to which hewould agree to be bound. Central Controller 100 queries Data StorageDevice (Element 400) for relevant seller CSOs which specify the quality2000 of the product and service, term 3000, and the price 4000 to whichhe would agree to be bound where the quantity 1000 of the product orservice is already specified by buyer.

Referring now to FIG. 10, there is described a preferred embodiment ofthe method of the present invention under which a potential buyerspecifies the quality 2000 but not the quantity 1000 of the product orservice he wishes to buy or the term 3000 or the price 4000 to which hewould agree to be bound. Central Controller 100 queries Data StorageDevice (Element 400) for relevant seller CSOs which specify the quantity1000 of the product or service, the term 3000 and the price 4000 towhich he would be bound where the quality 2000 of the product or serviceis already specified by buyer.

Referring now to FIG. 11, there is described a preferred embodiment ofthe method of the present invention under which a potential buyerspecifies the term 3000 to which he would agree to be bound but not thequantity 1000, quality 2000, or price 4000 of the product or service.Central Controller 100 queries Data Storage Device (Element 400) forrelevant seller CSOs which specify the quantity 1000, quality 2000 andprice 4000 of product or service where term 3000 to which the buyerwould be bound is already specified by buyer.

Referring now to FIG. 12, there is described a preferred embodiment ofthe method of the present invention under which a potential buyerspecifies the quality 2000 of the product or service and the term 3000to which he would agree to be bound but not the quantity 1000, or price4000 of the product or service. Central Controller 100 queries DataStorage Device (Element 400) for relevant seller CSOs which specify thequantity 1000 and price 4000 of the product or service where the quality2000 of the product or service and the term to which the buyer wouldagree to be bound 3000 are already specified by buyer.

Referring now to FIG. 13, there is described a preferred embodiment ofthe method of the present invention under which a potential buyerspecifies the quantity 1000 but not the quality 2000 of the product orservice, the term 3000 or the price 4000 to which he would agree to bebound. Central Controller 100 queries Data Storage Device (Element 400)for relevant seller CSOs which specify the quality 2000 of the productor service and the price 4000 where the quantity 1000 of the product orservice and term 3000 to which the buyer would agree to be bound arealready specified by buyer.

Referring now to FIG. 14, there is described a preferred embodiment ofthe method of the present invention under which a potential buyerspecifies the price 4000 but not the quantity 1000, quality 2000 of theproduct or service, term 3000, or price 4000 to which he would agree tobe bound. Central Controller 100 queries Data Storage Device (Element400) for relevant seller CSOs which specify the quantity 1000, quality2000 of the product or service and the term 3000 to which the buyerwould agree to be bound where the price 4000 of the product or serviceto which the buyer would agree to be bound is already specified bybuyer.

Referring now to FIG. 15, there is described a preferred embodiment ofthe method of the present invention under which a potential buyerspecifies the term 3000 and price 4000 but not the quantity 1000 orquality 2000 of the product or service to which he would agree to bebound. Central Controller 100 queries Data Storage Device (Element 400)for relevant seller CSOs which specify the quantity 1000 and quality2000 of the product or service where the term 3000 and price 4000 of theproduct or service to which the buyer would agree to be bound arealready specified by buyer.

Referring now to FIG. 16, there is described a preferred embodiment ofthe method of the present invention under which a potential buyerspecifies the quality 2000 and price 4000 but not the quantity 1000 ofthe product or service or the term 3000 to which he would agree to bebound. Central Controller 100 queries Data Storage Device (Element 400)for relevant seller CSOs which specify the quantity 1000 of the productor service and the term 3000 where the quality 2000 and price 4000 ofthe product or service to which the buyer would agree to be bound arealready specified by buyer.

Referring now to FIG. 17, there is described a preferred embodiment ofthe method of the present invention under which a potential buyer doesnot specify either the quantity 1000, quality 2000 of the product orservice, the term 3000, or the price 4000 to which he would agree to bebound—but only his willingness to be so bound. Central Controller 100queries Data Storage Device 400 for relevant seller good CSOs whichspecify the minimum seller acceptable quantity 1000, quality 2000 of theproduct or service, term 3000 and price 4000 to which the buyer wouldagree to be bound.

Referring now to FIG. 18, there is illustrated therein a preferredembodiment of the method of the present invention under which apotential buyer specifies the quality 2000 of the product or service,the term 3000 and price 4000 to which he would agree to be bound.Central Controller 100 queries Data Storage Device (Element 400) forrelevant seller CSOs which specify the quantity 1000 of the product orservice where the quality 2000 of the product or service, term 3000 andprice 4000 to which the buyer would agree to be bound are alreadyspecified by buyer.

Referring now to FIG. 19, there is described a preferred embodiment ofthe method of the present invention under which a potential buyerspecifies the quantity 1000, quality 2000 of the product or service, andthe price 4000 to which he would agree to be bound, but not the term3000. Central Controller 100 queries Data Storage Device (Element 400)for relevant seller CSOs which specify the term 3000 to which the buyerwould agree to be bound where the quantity 1000, quality 2000 and price4000 of the product or service to which the buyer would agree to bebound are already specified by buyer.

Referring now to FIG. 20, there is described a preferred embodiment ofthe method of the present invention under which a potential buyerspecifies the quantity 1000, term 3000 and price 4000 but not thequality 2000 of the product or service, to which he would agree to bebound. Central Controller 100 queries Data Storage Device (Element 400)for relevant seller CSOs which specify the quality 2000 of the productor service where the quantity 1000, term 3000 and price 4000 of theproduct or service to which the buyer would agree to be bound arealready specified by buyer.

Referring now to FIG. 21, there is described a preferred embodiment ofthe method of the present invention under which a potential buyerspecifies the quantity 1000 and the price 4000 but not the quality 2000of the product or service or the term 3000 to which he would agree to bebound. Central Controller 100 queries Data Storage Device (Element 400)for relevant seller CSOs which specify the quality 2000 of the productor service and the term 3000 where the quantity 1000 and price 4000 ofthe product or service to which the buyer would agree to be bound arealready specified by buyer.

Referring now to FIG. 22, there is described a preferred embodiment ofthe method of the present invention under which a potential buyerspecifies the quantity 1000, quality 2000, term 3000 and price 4000 ofthe product or service to which he would agree to be bound. CentralController 100 queries Data Storage Device (Element 400) for relevant“BEST” seller CSOs which specify the quantity 1000, quality 2000, term3000 and price 4000 of the product or service where the quantity 1000,quality 2000, term 3000 and price 4000 of the product or service towhich the buyer would agree to be bound are already specified by buyer.

The following are examples of the economic value of a potential buyerand for which a potential seller would be eager and willing to issue aCSO:

You may transfer my $2,000.00 in credit card debt (quantity) to yourcredit card company if I am guaranteed a rate of LESS THAN 7.5%(quality) for a minimum of 12 months (term). See FIG. 7.

I will buy 2 (quantity) first-class round-trip (quality) airline seatsNew York to London leaving June 6 and returning June 30 (term). See FIG.7.

I will lease the bandwidth equivalent (quality) to two (quantity) T-1telecommunication lines between New York and Los Angeles. See FIG. 8.

I will re-finance my $100,000 (quantity) mortgage. See FIG. 9.

I will purchase Grade-A (quality) eggs. See FIG. 10.

I will purchase a 20-year (term) mortgage. See FIG. 11.

I will purchase a 20-year (term) mortgage at 10% annual interest rate(quality). See FIG. 12.

I will purchase 1000 kilowatt hours (quantity) of energy for 52 weeks(term). See FIG. 13.

I will purchase long-distance telephone service for 2¢ (price) perminute. See FIG. 14.

I will purchase long-distance telephone service for 2¢ (price) perminute for the next 5 years (term). See FIG. 15.

I will purchase long-distance telephone service for 2¢ (price) perminute and only utilize between 7:00 P.M. and 7:00 A.M. (quality). SeeFIG. 16.

I will agree to be bound to purchase a specific quantity of longdistance minutes which is comprised of a specific quality, for aspecific term at a specific price. See FIG. 17.

I will purchase long-distance telephone service for 2¢ (price) perminute, which I will be able to utilize anytime (quality) and will agreeto be bound for one-year (term). See FIG. 18.

I will purchase 5000 minutes (quantity) monthly of “anytime” (quality)long-distance telephone service for 2¢ (price) per minute. See FIG. 19.

I will purchase 100,000 minutes (quantity) of long-distance telephoneservice within the next one-year (term) for 2¢ (price) per minute. SeeFIG. 20.

I will purchase 100,000 minutes (quantity) of long-distance telephoneservice for 2¢ (price) per minute. See FIG. 21.

I will purchase 100,000 minutes (quantity) of “anytime” (quality)long-distance telephone service for each of the next 12 months (term)for 2¢ (price) per minute. See FIG. 22.

Therefore, a system and method has been disclosed for effectuating trulybuyer-driven and buyer-executed commerce in which only the buyer may“bind” the seller to its offer and which does not require personal orfinancial information to be submitted in advance before a RFB may beentered into the system, executed by the controller, and CSOs fromprospective sellers produced. Not only is personal anonymity enhanced,but truly competitive prices are produced by our invention because amultitude of offers from a multitude of sellers are presented to thepotential buyer. Further, because the present invention only permits abuyer to bind the seller on the back end of the transaction, buyerconcerns regarding whether the buyer has bid too much are therebyalleviated. Further, because only the buyer is permitted to bind aseller, the buyer may submit an RFB more than once, changing any or allof the conditions to which he would agree to be bound in order toexplore multiple offers from sellers and to better understand howchanging one or more of the conditions affects the offers from thesellers.

Because the buyer guarantees the quantity and/or quality and/or term,and/or price or any combination of those conditions to which he wouldagree to be bound, sellers may easily pre-determine their offers basedon the calculated value of ‘capturing’ that buyer his ‘guaranteedloyalty’.

The present invention ensures that buyer receives the lowest possibleprice from among a plurality of possible price choices. Further,potential sellers can add to their revenue without breaking theirexisting sales channels, thus reducing their cost of sales.

While the invention has been particularly shown and described withreference to a preferred embodiment thereof, it will be understood bythose skilled in the art that various changes in form and details may bemade therein without departing from the spirit and scope of theinvention.

1. A method for conducting buyer-driven and buyer-executed electroniccommerce transactions, comprising the steps of: providing a firstcontroller which allows a buyer to specify, via a network, at least oneterm selected from: quantities the buyer would agree to purchase,minimum qualities the buyer would accept, the length of time to whichthe buyer would agree to be bound to purchase said quantities containingsaid minimum qualities, or the maximum or minimum price the buyer wouldpay; providing a second controller that allows sellers to specify, vianetwork, conditional sales offers said sellers would agree to be boundby; generating, based upon said buyer's prior specification of said atleast one term, a plurality of mutually created conditional originalsales offers to said buyer from a corresponding plurality of sellers,each of said plurality of conditional original sales offers includingsaid at least one term specified by said buyer and at least one termspecified by at least one of said plurality of sellers, said at leastone term specified by at least one of said plurality of sellers being aterm not specified by said buyer, wherein each of said plurality ofmutually created conditional original sales offers are binding upon saidcorresponding plurality of sellers yet not binding upon said buyer;using said network to transmit at least one of said mutually createdconditional original sales offers to said buyer; and, receiving via saidnetwork said buyer's acceptance of said at least one mutually createdconditional original sales offer, wherein said buyer has the ability toreject at least one of said mutually created conditional original salesoffers, and wherein said acceptance binds said buyer to said at leastone mutually created conditional original sales offer; wherein saidfirst controller and said second controller comprise at least oneparticular machine, said at least one particular machine comprising atleast one physical computing device.
 2. The method of claim 1, furthercomprising the step of revealing to the seller the buyer's personal orfinancial information after the buyer accepts at least one originalsales offer.
 3. The method of claim 1, wherein the sales offers areconditional upon subsequent approval of the buyer's personal orfinancial information.
 4. The method of claim 1, wherein the buyer isnot bound by the specification of terms.
 5. The method of claim 1,further comprising the step of using the first controller to provideprospective buyers and/or sellers of goods and services the ability toanonymously exchange conditional requests for bids and conditional salesoffers prior to the acceptance of a binding offer.
 6. The method ofclaim 1, wherein said network comprises an electronic network.
 7. Themethod of claim 1, further comprising: querying a database for relevantconditional sales offers that match said at least one term specified bysaid buyer.
 8. The method of claim 1, wherein said first controller andsaid second controller comprise a single computer.